Friday, October 12th
Location: Press Club
9:00- 10.00 REGISTRATION
10:00 – 10.20 Welcome Remarks
10:20 – 11:20 The Power to Inﬂuence, the Inﬂuence on Power: Government Affairs today on an International Scale It’s time to redefine how organizations approach government relations. For years, it has been viewed through a prescriptive lens regarding only the grassroots and grasstops functions within government affairs teams. In today’s digital age of politics and activism, the role of GR is not the same. So, what is its value concerning different countries of the world?
11: 35 – 12:35 To G2B or not to G2B. In the G2B model the initiative comes from a government organization and businesses are target group. It is common knowledge that for governments, G2B interactions are quite useful as they offer benefits in reducing costs and increasing efficiency in procurement processes as well as providing new avenues for selling surplus items. But how does G2B model look in practice?
12: 35 – 13:15 Lunch
13:15 – 14.15 Tools and tactics that create an effective government relations strategy Today, organizations who want to increase their effectiveness are focusing their efforts on digital public affairs and digital advocacy, an arena where online tools and digital communications are used to build grassroots support or influence policy. More and more lobbying firms are also experimenting with social media and other technological tools to leverage their efforts. Some are creating Twitter or Facebook campaigns for lawmakers to promote their goals. Successful government affairs teams are beginning to turn to analytics in order to augment their own knowledge with the power of big data. These and other ways to make your strategy powerful.
14:30 – 15:30 Making a Difference: Small Talks on Successful Cases Interacting with government and policy makers is crucial in different sectors: from agriculture to transportation. However, this activity demands a lot of time and efforts. Each speaker, a representative of his own sector, has its own impressive story of success and an effective strategy. It is a unique possibility to learn on their experience. We will figure out how to deal with tough situations and personalities and balance the demands of legislative and policy advocacy with everyday life.
15:30 – 16:30 The Role Lobbying Plays in World’s Industries ‘Government can be an opportunity centre and it’s our responsibility as a company to shape policy so it becomes an opportunity’ said CEO of Guidant Corporation, Ron Dollens. Because of the influence in government decision making on all levels – from local to global, sectors like Health, Insurance and Finance thrive today. As governments experiment with ways to expand health care accessibility and improve all aspects of the financial and insurance services, we will examine what exactly these shifts in policy, regulation and approach mean for the international services.
16:45 – 17:45 Lighting the Future: Public Affairs Forecasts and Challenges We are in the midst of a digital revolution that is radically transforming the way we live, work, move and interact. To make a logical conclusion of the annual conference, we would like to mention the most important trends in Government Relations. Also, we will find the most efficient ways to further political communications in the world and prepare ourselves for different challenges.